Michael Sikorsky, CEO of Cambrian House software, may be mistaken as a man of maxims:

"Cambrian House; its like open source but with money."

"If nobody hates it, nobody will love it."

"Act as if Karma exists."

Listening to Michael at a recent DMAA event in Calgary, Alberta , one could tell that there was more than maxims and slogans to his vibe. Cambrian House is a crowdsource software company with some bright ideas in the web & software space. Michael clearly has an plan for the start, middle and end-game of his ventures. He lays out some interesting plans for marketing and product development in this presentation.

Products can fulfill needs -- "vitamins", solve problems -- "pain killers" or create new categories -- "viagra", of which the Blackberry is a classic technology based example. Listen to Michael as he explains tech marketing and company development in a way that you have never heard before. What's Michael's "bias for action"? How mass collaboration can change everything.

Recorded live by Brad Gibson with great thanks to the Board of the DMAA and Michael Sikorsky. This content is evergreen and is suggested for those interested in:

• marketing
• technology management
• new media development
• business development

This web radio podcast originates from the Current Thinking Radio site at www.ctiweb.net and from the Bradcast, podcasting since 2004 at www.bradfordgibson.net.

Listen to the podcast and enjoy.